By Cara Livernois
“People who don’t work in healthcare don’t realize industry reps are sometimes in the OR,” said Josephine Wergin, a risk management analyst for the ECRI Institute. “A lot of times they are the real experts on their products.”
The presence of device reps offers “at-the ready” information to surgeons in regards to technology. As a part of the usual equipment packages purchased by hospitals, reps have become honorary assistants to surgeons who influence their salaries.
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