Tim Cook believes that in the future, customers will look back and wonder how they ever survived without the Apple Watch, revealing that future models will add health-focused features that will monitor most everything your body is doing.
Speaking at the opening day of Startup Fest Europe, Cook said: “One day you will look back and wonder, ‘How could I have ever gone without the [Apple] Watch?’” The Apple CEO was speaking to former European Competition Commissioner Neelie Kroes, who once took Apple to task about its in-app purchases. When asked about what Apple will look like in the next five to 10 years, Cook focused on Apple Watch.
“The holy grail with the watch is being able to monitor more and more of what’s going on in your body,” Cook said. “It’s not possible technologically to do it today, to the degree that we can imagine, but it will be.”
The CEO of the world’s most valuable company compared monitoring a person’s health with a device to what a car does today to inform drivers about issues with the engine or other systems in the car, saying people’s minds simply don’t work in the same way. “Our minds unfortunately convince us all too often not to seek help, and many times we don’t even know there’s a symptom,” Cook said.
Achieving this may not be possible with a single device, Cook said, adding that to solve such a big problem, it would take several contributions, but the potential benefits are huge. “If we could have a device that knew so much about you, it would be pretty incredible, and would extend life and extend quality [of life].”
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